Hit the Beach with Rudy

Back in May I received an email from the LCAD Alumni mailing list about an open casting call for designers. It sounded pretty interesting so I went to check it out on my lunch break. The project was for LG; they were looking for a group of four designers to be a part of Heidi Klum's Style Team and design a backplate for the phone. The whole inspiration and design process would be filmed, resulting in INTERNET FAME.

I was one of the four designers, but in the end Heidi didn't quite "get" Rudyland. All of the designs were pretty cool, though, so I know it must have been a difficult choice.

Here's my profile on the LG website, now with more sneer.

I'm eclectic and I like "random things." Who knew?

Here are all the designs. The second from the left won. Guess which one is mine!

Visit the LG Rumor2 website