Greetings from Nowhere
Welcome to Rudyland. I'll be using this blog to measure the progress of starting a business creating designer Tshirts. I work in the industry as a Graphic Designer and Photographer, and have always wanted to launch my own clothing line. Six months from now, in June, I am hoping to take my design ideas and turn them into my first Sample Line to be shown at Market in LA's Fashion District.
I chose the name "Rudyland" to use the metaphor of a place to allude to a state of consciousness; a state where one can appreciate the hidden beauty in disorderly, ugly, decaying things, abandoned buildings, rough drawings and colorful graffiti. I want to invoke the anticipation and joy one feels upon discovering or learning something new, that special feeling of seeing a work of art for the first time, or taking the first photo of something special. Some of the core ideologies of Rudyland include mutability, the beauty of decay, the power of the journey, the glorification of risk and the desire to share experiences and feelings.
I chose the name "Rudyland" to use the metaphor of a place to allude to a state of consciousness; a state where one can appreciate the hidden beauty in disorderly, ugly, decaying things, abandoned buildings, rough drawings and colorful graffiti. I want to invoke the anticipation and joy one feels upon discovering or learning something new, that special feeling of seeing a work of art for the first time, or taking the first photo of something special. Some of the core ideologies of Rudyland include mutability, the beauty of decay, the power of the journey, the glorification of risk and the desire to share experiences and feelings.
From an understanding and acceptance of out own mutability we can begin
to appreciate the beauty of decay. A core concept of the Japanese
aesthetic of wabi sabi, the beauty of decay challenges us to discover
beauty in unexpected places. When seen differently, the imperfect
suddenly becomes the perfect. Originally in Japanese, “wabi” stood for
the misery of living alone in nature, away from society, and suggested
a discourages, dispirited emotional state. “Sabi” stood for something
chill, lean, or withered. Today both words are interchangeable and
evoke an aesthetic that is a beauty of things imperfect, impermanent,
and incomplete. A magical transformation occurs when such ordinary
objects, such as an old building, with shattered windows and peeling
paint, becomes beautiful art through the work the artist. Wabi sabi is
the beauty of things unconventional, and it is my desire as a designer
to create magic, express passion, and see hidden beauty and reveal it.
But why Tshirts? The answer is simple - not only do I want to create artwork, I want to create a shirt that fits well and can endure the wear and tear from the passions and adventures life offers. Dust and stains from Urban Exploration, or splashes of paint, or spilled oil from an old car - these all enhance the design, not ruin the shirt.
I've given myself six months to make this happen, and all I can promise is that it will be an interesting journey.
But why Tshirts? The answer is simple - not only do I want to create artwork, I want to create a shirt that fits well and can endure the wear and tear from the passions and adventures life offers. Dust and stains from Urban Exploration, or splashes of paint, or spilled oil from an old car - these all enhance the design, not ruin the shirt.
I've given myself six months to make this happen, and all I can promise is that it will be an interesting journey.
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By Rudy Land on January 21, 2008
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